Just Politics

[jurisper]

https://www.motherjones.com/politics/2018/03/cloak-and-data-cambridge-analytica-robert-mercer/

Despite these early missteps, Cambridge Analytica quickly signed on a host of new clients thanks to the Mercers, who leveraged their position as megadonors to effectively strong-arm politicians into using their new firm. “It was the Mercers that made people work with us,” an early Cambridge employee told me. Cambridge boasted eight clients at the federal level in 2013 and 2014, and members of the Mercer family have supplied financial backing to each of them, including to five during that election cycle. One was former Ambassador John Bolton’s super-PAC, a potential vehicle for a presidential run. During the 2014 midterms, Robert Mercer gave $1 million to the group, which soon paid Cambridge more than $340,000 to develop Cambridge’s personality-based targeting on the issue of national security. It was an odd arrangement: Recipients of Mercer money would turn around and pay a vendor partly owned by the Mercers. (Rebekah Mercer did not respond to requests for comment.)


It's a good piece, which makes it clear that CA was just hype & that candidates & PAC's kept using them mainly because of the Mercers.