Grillit Inc (GRLT)

[traderfjp]

Very well said. I totally agree with everything you wrote. Time will tell if this Mitchell fellow follows through and can get the financing to revive the Grill-it concept which was spectacular yet miserably executed. I can't think of one restaurant that even comes close to the offerings from the Grill-it menu.

One thing that always surprised me is how little the big chains give credit to the average American consumer. They hire cooks not chefs. If a typical Friday's is doing 2-4 million a year per location, why not hire a new chef out of school to make sure the food is executed properly and not just cooked and thrown on a plate. There is too much poorly crafted food in the restaurant space. The recipe for success is not that difficult.

1. Negotiate an affordable lease
2. Create atmosphere in the restaurant
3. Excellent service
4. Excellent food
5. Fair prices
6. Keep the restaurant clean
7, Know how to buy product
8. Do 12 items right instead of 24 half ass.
9. Hire good management to do quality control and to create an experience for the diner.