They advise that these are for short term traders and to be wary for long term holdings for two reasons: 1, the expense ratio of these is about ten times that of the underlying index and 2, the daily fluctuations in the underlying index causes the value of the leveraged ETF to decay.
Furthermore, AIM is not good with assets that make big declines and don't recover as it really amplifies the losses throwing more and more money into a declining asset. That's why AIM, along with dollar cost averaging, is a risky method with individual stocks.
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