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Alias Born | 04/25/2012 |
Tuesday, March 06, 2018 7:04:26 AM
They aren't giving product away for free. You've seen the gross profit margin. They are spending on advertising, brand influencers, etc. That can go away if they want to focus on profitability. Big difference versus giving retailers 15 cases for the price of 10. Their path to distribution is narrow and deep, not shallow and wide.
Bai wasn't profitable, and it was bought for 4x future sales (public statements), a mark it didn't hit. I'm sure DPS was less than thrilled that ABI was on the other side of the table bidding but what were they to do?
I'm not sure Talking Rain is profitable even now. Thin margins, a problem $CELH doesn't have. It's probably why they can't sell their-selves after numerous attempts.
Speaking of huge gross margins, you've seen $FIZZ's P/S ratio, no? Yes, they are profitable but about 40% of that company is tied to legacy brands like Shasta (non-water program), FayGo, et. al.
Lots of dynamic changes have occurred in the beverage industry in recent years. Cola converters have made a lot of new millionaires. It's a valid opinion if you don't think $CELH will be among that group but to deny the market changes are occurring is pure silliness.
Recent CELH News
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 09/19/2024 08:20:50 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 09/19/2024 08:19:26 PM
- Celsius Holdings Appoints Hans Melotte to the Company’s Board of Directors • Business Wire • 09/19/2024 08:15:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/16/2024 10:31:19 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/13/2024 08:19:45 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/12/2024 07:50:37 PM
- Celsius Holdings to Participate in Upcoming Investor Conferences • Business Wire • 08/28/2024 08:30:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/26/2024 09:00:18 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:22:37 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:21:54 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:20:32 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:18:41 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/21/2024 08:17:59 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/06/2024 10:01:00 AM
- Celsius Holdings Reports Second Quarter 2024 Financial Results • Business Wire • 08/06/2024 10:00:00 AM
- US Index Futures Rise After Market Sell-off, Oil Prices Trim Losses • IH Market News • 08/06/2024 09:49:06 AM
- Celsius Holdings to Release Second Quarter Results on Tuesday, Aug. 6, 2024 • Business Wire • 07/30/2024 12:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 06/13/2024 09:43:31 PM
- Celsius Holdings to Participate in Upcoming Investor Conference • PR Newswire (US) • 06/07/2024 06:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/31/2024 08:38:23 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/30/2024 08:15:21 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/30/2024 08:15:09 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/22/2024 08:15:16 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/20/2024 11:04:02 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/17/2024 08:56:17 PM
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