Celsius Holdings Inc (CELH)

[tomtotom]

I found the missing D. It was apparently taken and used in the street dot com rating of CELH. Go CELH!!

"grow as fast as you can, and hope to get taken out. "

Greater fools theory of investing. Certainly one way to go.

"Think that might catch on in a nation full of fatties?"

After 10 years of trying, no I do not. The American fatties didn't care. Maybe they will have better luck with the Chinese fatties.

"Two were long-time brands where the market came to them. Celsius fits in that"

The market is not coming to CELH, they are simply buying the market they have in an unsustainable way. The brands you mention were and are indeed run for a profit. They did not spend 10 years blowing thru 60MM in cash to remain profitless enterprises. They experienced largely sustainable operations and organic growth. Those bought out were valued at 2x sales, not 10x.