Verb Technology Company Inc (VERB)

[was CUIN2]

ENTOURAGE CAMPAIGN
Key metrics being 100,000,000 people and $9.99 per month + $19.99 Initial Activation
- 1% penetration is $139,870,000 per year revenue
- 2% penetration is $279,740,000 per year revenue
- 3% penetration is $419,610,000 per year revenue
- 4% penetration is $559,480,000 per year revenue

ORACLE/NETSUITE (Existing Clients Only)
- I can not verify, but have heard they have about 2,000,000 individual subscribers of Netsuite and at $15 per subscriber monthly
- 10% penetration is $36,000,000 per year revenue
- 20% penetration is $72,000,000 per year revenue
- 30% penetration is $108,000,000 per year revenue
- 40% penetration is $144,000,000 per year revenue
*higher penetration due to direct sales of 2000 Oracle/Netsuite sales professionals. Entourage Campaign only used direct mail return rates.

Marketo
* not enough data to extrapolate


Entourage Marketing Campaign PR released on Tuesday January 30th (with the release of the original PR we had 25 HUGE Network Marketing Companies in the Entourage program, but 3 more have been added since then) :https://finance.yahoo.com/news/nfusz-launches-global-marketing-campaign-130000406.html;_ylc=X1MDMTE5Nzc4NDE4NQRfZXgDMQRfeXJpZAM4azZxYzdsZDd0dWx0BGcDZFhWcFpEeHVjejQ0WW1RMU56VTFaUzFsT1RVekxUTTBaakl0T0RCalpDMWhaakJpT0RsaVpURmhPREoxZFdsa1BHNXpQa1pWVTFvPQ0KBGxhbmcDZW4tVVMEb3JpZ19sYW5nA2VuBG9yaWdfcmVnaW9uA1VTBHBvcwMxBHJlZ2lvbgNVUwRzeW1ib2wDRlVTWg--?.tsrc=applewf
This PR valuable to me for two main reasons:

1) It contained numbers for me to work with;
2) it pointed me to visuals that I could assess on my own (28 MLM companies that gave Nfusz permission to take their corporate videos and make them interactive).

The PR said that of the current MLM’s about 100,000,000 possible marketers are affiliated (could be full time or part-time, homemakers or a 2nd job for some, or even a primary source of revenue for some)

We know cost of subscription is $9.99 per month (without even considering the one time $19.99 activation fee).

That’s a lot of data to work with so the question becomes “What percentage do YOU think will try/buy this NEW Way of selling?” I say YOU because we may all see this differently.

I have a marketing degree/background and in my early days (25 years ago). worked for some large Fortune 1000 companies that did “mass mailings”. Millions of pieces of mail sent out to people hoping the product or service you were selling was what they wanted (like buckshot of a shotgun). Many times mailing lists were corrupted or not accurate, or they weren’t even the target prospect for your product.

The standard in the industry at that time was about 4% penetration, meaning in every mailing about 4% of those you mailed to would buy your product or service. It still impresses me today because of how very little we knew about our mailing list target audience.

So, do you think we have progressed since then with social media and technology, which allows us to zone in and get really granular to understand more about our target audience?

1) How well do we know our target audience (100,000,000)?
2) What’s our marketing plan and how we will reach them?
3) Additional support - will 28 Network Marketing Companies who gave us permission to “interactivize” their corporate videos assist us in pushing the message to their 100,000,000 distributors?
4) Are the feature/benefits of the Entourage package priced correctly?
5) How many will purchase initially?
6) What will the retention rate be once someone purchases?

Key metrics being 100,000,000 people and $9.99 per month + $19.99 Initial Activation
- 1% penetration is $139,870,000 per year revenue
- 2% penetration is $279,740,000 per year revenue
- 3% penetration is $419,610,000 per year revenue
- 4% penetration is $559,480,000 per year revenue

ORACLE/NETSUITE (Existing Clients Only)
- I can not verify, but have heard they have about 2,000,000 individual subscribers of Netsuite and at $15 per subscriber monthly
- 10% penetration is $36,000,000 per year revenue
- 20% penetration is $72,000,000 per year revenue
- 30% penetration is $108,000,000 per year revenue
- 40% penetration is $144,000,000 per year revenue
*higher penetration due to direct sales of 2000 Oracle/Netsuite sales professionals. Entourage Campaign only used direct mail return rates.

Marketo
* not enough data to extrapolate