Iconic Brands Inc (ICNB)

[Whiplash_Investor]

If he audits, that would be good, if no negative surprises. Market already knows the $3.3M and this has baked it into the PPS to some degree. If he provides 100% ownership AT NO COST, that would be good. If he uplists, that would be good if RS ratio is low.

If he does all 3 and with the conditions listed, that would be great. There is still a lot that could go wrong. Some or all of the conditions could nullify the good of any or all of the 3 actions.

Point is the future is still unknown and why the stock price keeps drifting downward.

And what about dilution? It can destroy any stock, no matter the positives that come out. Dilution will take it into a death spiral. There has been many positives over the last year since the peak last Feb, yet PPS continues south. The 10K release may provide an opportunity to pass the bag for longs, but price cannot be sustained without an end to dilution.

It’s interesting at the very least that although trading windows for insiders, including Rich and his personal money, have shown opportunities for them to buy in over the past 4 months, haven’t bought in at all (would be reported on form 3/4).
Maybe the news is less than market has been given projections on or maybe Rich knows dilution is not over because Sales cannot be sustained at 4th qtr rates in the future.