Tuesday, February 20, 2018 6:43:26 PM
1.) This isn't a stock that will follow charts in my opinion. It was way undervalued to begin with and the longer it sat between .07-.10, the tighter the spring compressed. What unleashed the action was the strategy.
Maybe some thought they were going to go after one company at a time. Surprise! With Oracle, Marketo, and Entourage, (the latter that is targeted at 100M users), this is the big leagues. Factor in a 98% retention rate (got to add that to the FAQ) and the potential is staggering. Keep in mind, the Oracle and Marketo deals haven't even been PR's yet nor the retention rate. Rory said he didn't know what the standard retention rate is for SaaS providers. I can tell you all of them would be tickled green to have a 98% rate. Also factor in the cost of acquisition is relatively low as well due to point #2 below.
With a single company sales approach you may get 1, 10, 100, 1000 users. With a broad approach like they are doing, you are going after millions of users all at once.
Rory said they are bring on additional staff. You can read the tea leaves what's coming.
2.) This isn't they type of software you have do 3 demos, pilot, etc. for people to get. Most people as soon as they see it they start coming up with ideas of where it could easily be used. These are non techie people which says a lot. I've shown it to a lot of people and the reaction is always the same. That is really cool, that would be good for xyz. As an example, one person told me it would be great at schools and institutions for teachers. Also think about online training, University of PHX, Lynda.com. How much more engaging would all that be to the student.
The possibilities are endless. Would love to add all the current ideas of application into the FAQ.
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