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https://www.bakeryandsnacks.com/Article/2017/11/03/Big-players-in-Canada-s-bread-industry-investigated-for-alleged-price-fixing

who knew the bread market was so lucrative

Contrary to price trends
Food market analyst Kevin Grier said recent trends in the price of bread do not seem to support a case for price-fixing.

The country’s packaged bread industry is facing challenges as consumers look for healthier and artisanal alternatives, while increased competition from discount retailers is putting pressure on prices.

According to Euromonitor International, the baked goods category in Canada is saturated and mature.

The market researcher said the traditional packaged/industrial baked goods category is facing strong competition as consumers look for products with better quality and healthier ingredients.

Euromonitor forecasts baked goods to post a CAGR of 1% between 2014 and 2019 to reach C$7.2b (US$5.6bn). Volume sales are projected to post a CAGR of 1% as well.