Verb Technology Company Inc (VERB)

[redspeed]

Phaeton’s post made a good point base on real world experience. The failure rate of installing CRM systems or ERP systems is really high.

I spoke with a CEO that was installing JDE. Told it would be $3M. Ended up spending $6M before all was said and done and guess what? It wasn't done. He asked me what they should do as they were planning on ripping it out because they couldn't get it to work. I figure it was more they couldn't adopt it. The kicker was, he said I don't even know if we needed to replace our existing systems in the first place.

The problem in many cases is not the technology, it's the change management. Many people don't like change especially if they don't have the time for it. In the case of CRM systems, sales guys are either always in the road or on calls. When are they going to have time to learn a new system, especially if it's quite complex? And if all it is a database of contacts and a tracking system that keeps tabs on them, you could see the resistance coming from a mile away.

I had a sales guy call me this week and when I reminded him I said no to him 2 months ago and he hung up on me back then. Guess what? He hung up on my again LOL. Talk about a frustrated sales guy! A database of phone numbers to call is next to worthless these days. I know many people at companies won't even answer their phone these days as they can get dozens of calls a day.

Enter NotifiCRM. Simple to use, takes minutes to learn AND you can use it to do your selling. Less time on the road, on phone calls, etc.

Rory agrees with Phaeton:

nFusz Unveils Controversial Campaign for its notifiCRM Product Titled "We Hate CRM, So You Don't Have To

"I hate CRM," states Mr. Cutaia. "Customer - Relationship - Management Software. It takes more time to learn how to use most CRM products, than to actually get results from using them. My team has tried countless CRM systems, and we hated all of them, so we decided to make our own."

http://www.marketwired.com/press-release/nfusz-unveils-controversial-campaign-its-notificrm-product-titled-we-hate-crm-so-you-2237447.htm


There are a ton of articles written of why CRM implementations fail.

I think the biggest one is companies put them in place thinking the technology will do it all without getting the commitment or even thinking about changing up their organization structure.

Three Reasons CRM Fails
1) Lack of Focus
2) Lack of Commitment
3) Approaching CRM as a Technology (Only) Solution

www.crmsearch.com/crm-failures.php

Noemotionseller said earlier today "Coincidentally, SAP is going through a major dissolution of their sales force".

This is what companies need to do. How you sold 10 years ago will not be how you sell in the next 5 years.

The software that sells today has to be simple, easy to learn (less than 5 minutes) and add a lot of value. That's been the recipe for success on every company with technology that has taken off in the last 10 years.