Bioelectronics Corp (BIEL)

[Jimzin]

the single greatest piece of marketing material we have at BIEL is the "try & buy" 7 day Actipatch.
Couple that with a national roll-out in-stores, in gyms, in retirement homes, in dr. offices, in chiropractic offices, on TV, in direct mail, etc...
BIEL has the enormous task of educating the masses...nothing works better than meeting someone with pain and providing a sample and proving it works. Just like 99.9% do not know how the Iphone works, they just know it works. BIEL is the disruptive technology for pain self care. It works for many/most.
Educating the masses is not cheap, but if you already know that 1 sample equates to 2.3+ sales, then you have your campaign right in front of you. What does this mass campaign look like? How much does it cost? Create the plan and go get the money to execute the plan, ANDY! Jeeez, stop being stupid.

edit, just to clarify...you're not stupid pearsby...I was venting to our fearful leader.