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Re: art2426 post# 121936

Tuesday, 02/06/2018 9:22:35 AM

Tuesday, February 06, 2018 9:22:35 AM

Post# of 330168
The purpose of advertising is to sell more product. It will also begin the brand awareness, and it will continue as they include more products as they get cleared from the FDA. This is how the company will evolve.

If they had been marketing just the foot and knee devices (both FDA approved), I have a difference of opinion based on how well these products wors.

THATS WHY THEY SHOULD BE ADVERTISING - IMO. This is a $30 retail miracle that nobody knows about yet. How could they lose money selling a miracle product that works so well? I think they would have stumbled upon a successful strategy in marketing this if they would’ve just tried. Try to test market different avenues.

I respect all that AW has done and his passion for the product is the thing that would be a challenge if we ever did get a new CEO.

If the product really is - ALL THAT, (I BELIEVE IT IS) the only thing left to do is try, try and keep trying to let the people know about these two FDA approved products.

School athletic departments need to be contacted and have conversations with training staff, send samples and use examples. Create a PowerPoint presentation and train presenters to have several online meetings where we can educate the athletic directors and their training staff. Include coaches as well. As soon as this starts being discussed by those types of team sports school staff they will have more conversations among themselves. IMO, that’s where you want the conversation taking place, by school team sports departments. It will spread like crazy from there.

There are so many other uses for this that probably haven’t been discussed yet? This would be like including the new retail customers to grow with us as this company becomes HUGE and extremely successful.

Just my 2 cents