Tuesday, January 30, 2018 3:39:43 PM
https://www.prnewswire.com/news-releases/martin-guitar-to-debut-three-new-authentic-series-models-a-new-fsc-certified-acoustic-electric-model-and-several-limited-edition-models-at-winter-namm-2018-300584332.html
(All the way at the bottom)
Why would they necessarily announce it, it could just show up on the next conference call. Granted this is probably not the biggest order they could possibly have, but it shows they're working on something that they havnt put any promotion into... So who knows what they have in the works? It's an order, they need moulds, in order for it to make sense, you would need to split the order over enough production to make it cost effective... Not to say they're necessarily going to switch to all LQMT, but a prototype or limited edition is a good market tester before you move in that direction, also what other little metal parts are found in guitars?
This just shows me they're leaving the publicity to the customer, either to have them show it off, or to keep their new product secret for an unveiling. I could see that being the case for other companies as well, if you're doing something big that could have a huge impact, why let your competitors know?
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