Innovus Pharmaceuticals Inc. (fka INNV)

[IoT-]

Global Pharmaceutical Over-the-counter Latest Advancements Boosting OTC Drugs Market Growth
BY PR NEWSWIRE — 8:30 AM ET
PALM BEACH, Florida, January 24, 2018 /PRNewswire/ --

Innovus Pharmaceuticals, Inc. (INNV) , an emerging over-the-counter ("OTC") consumer goods and specialty pharmaceutical company engaged in the commercialization, licensing and development of safe and effective non-prescription medicine and consumer care products to improve men's and women's health and vitality and respiratory diseases, announced this week the signing of an exclusive license and distribution agreement with Lavasta Pharma FZ-LLC, a company based in Dubai ("Lavasta") for the commercialization of ProstaGorx® in the Kingdom of Saudi Arabia, Algeria, Egypt, the United Arab Emirates, Lebanon, Jordan, Kuwait, Morocco, Tunisia, Bahrain, Oman, Qatar, and Turkey, among other countries. Under the agreement, Innovus Pharma will receive an up-front license payment, will sell the products to Lavasta at set supply prices and Lavasta has certain minimum annual purchase requirements. Read this and more news for INNV at: http://www.marketnewsupdates.com/news/innv.html

"We are pleased to expand our international exports of our products through the introduction of our ProstaGorx® product in the Middle East and North Africa regions through this partnership with Lavasta," said Innovus Pharma CEO, Dr. Bassam Damaj. "Lavasta is our 19h distribution partner for our products outside the United States and represents our second major partnership to sell one of our core U.S. products abroad," said Innovus CEO Dr. Bassam Damaj. "This partnership is one more step towards achieving our 2018 corporate goals for expanded revenue and profitability from our many international distributors," continued Dr. Damaj. "We are excited to introduce ProstaGorx® to many countries throughout the Middle East. We believe this product meets large unmet needs in the region and we look forward to partnering with Innovus Pharma here through the use of our extensive marketing channels and sales forces in these countries," said Tara Banasi, President of Lavasta.

In other Healthcare, Biotech and Pharma market activity of note from trading yesterday: