eHealth, Inc (EHTH)

[VortMax]

Easy $60m profit here q4 as now booked all at once Medicare is $660 profit and 100,000 new enrollees for sure q4. Will book $100m plus in 2018 alone here

ulk of it Tobey are that today we essentially recognize revenue and report the business on what is as close to a cash basis as possible. So, we're only recognizing as revenue commissions received in the period that those commissions are received. The new 606 standard requires businesses like ours to in circumstances where there is virtually no service requirement beyond that which we provide at the point of transaction to estimate the lifetime value of that transaction and to recognize all that revenue at the time of the transaction.

So what it means is for a Medicare customer as where it will have the biggest impact on our business, we will be aligning the long-term revenue of each customer as we on a highly analytical basis estimate it and recognize that as revenue and all of the expenses, which we already absorb upfront from a P&L perspective will remain the same and it will show the true from our perspective, longer term or full earnings power of each customer as they come into our platform and become part of the eHealth family.

So, the impact on the P&L from a revenue perspective and an earnings perspective is going to be meaningful.