Narrative? That has always been the same, making a living off of other people's money.
It has come down to the last few years of $ 5,000 hunks of restricted shares to anybody willing to listen. Making a living, just on a smaller scale. Desperation before capitulation, milk it out till the last drop type thing.
Product was never viable enough to take a foot hold, couple that along with the gross ineptitude and false bravado of leadership and management and the window was missed, albeit a window built with other people's money.
White collar deception.