![](https://investorshub.advfn.com/uicon/595096.png?cb=1509994162)
Thursday, December 21, 2017 9:57:15 PM
Point is, a lot can / could happen to the value of the brand Bellissima or ICNB in six months. Not all of those things are positive. Just like Tritium, brand rollouts have a half life of commercial usefulness.
Bellissima is right on schedule to hit its projected apogee.
The sale of the brand will yield the maximum value to shareholders IF negotiated AND executed with precisely optimal skill AND timing. In the mean time we wait and watch as atoms and bottles of Bellissima are split in an effort to propagate the perception that progress is being made.
![](http://static2.businessinsider.com/image/5537c43b6da8118d4484b11b-842-421/inception-top-spinning-rotation-2.png)
All of time belongs to us, and it will never be enough.
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