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But places like this often open and let the staff get acclimated (soft opening), then they do a grand opening when the tires are warm, often weeks later

4. Allow some time for the word to spread.
Planning your grand opening a few weeks after a soft opening will give the buzz about your new store a chance to percolate. Encourage early customers to spread the word via conversation or through social media.

People love to scoop their friends and be the first ones to check-in or post about hot new stores. It could turn your grand opening into a much-anticipated event.

https://www.webstaurantstore.com/article/31/how-to-host-a-soft-opening-for-your-restaurant.html