Iconic Brands Inc (ICNB)

[Joseph Knecht]

I continue to question the "100k cases this year" sales projection stated in the September 13 press release. The numbers do not jibe.

If we generously project Q4 sales of $2.75 million, the 2017's annual sales would total $3.5 million. Either:

1. ICNB only receives $35/case (<$6/bottle)

or

2. The brand will NOT surpass a benchmark of 100k cases this year.

or

3. I'm missing something (which is hardly unheard of).

From the 9/13 p.r.:

The company believes with this placement as well as other near term placements of Bellissima Prosecco and Sparkling Wines, the brand will surpass a benchmark of 100k cases this year.