Pumping is when you promote a stock that you don't believe in with the intention to fool others into buying and sell when it goes up. Thus, there is a huge distinction between defending your investment and the company you are investing in and pumping.
Unfortunely, in the penny stock world, pumping is much more effective. As a matter of fact, pumping seems to be the expectation of investors. Lack of pumping using social media is part of the problem here. Some stocks trade in the 100 of 1000s of dollars or even in the millions on thin air.
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