Bioelectronics Corp (BIEL)

[srinsocal]

Yeah, "A real mess of an idea", that is why loser companies like Netflix, Burger King, SiriusXM, MasterCard, and thousands of others use Free Trials.

Forbes

I want to expand my customer base. Are free trials worth the investment?

Absolutely. A free trial is a great marketing tool and a solid step toward establishing good will with new customers. Trials with products aimed at particular audiences are effective, such as chewing gum geared toward people with dental work, tasty protein bars for athletes or eye shadows that complement certain eye colors.

”Very few people are going to give you a bunch of money to try something if they are already using a product that works,” says Kenn Devane, president and CEO of MineTech, a consultancy that helps companies find patterns in customer data. “I think you have to do a free trial.”

Big companies have made hay with free trials for years. Time Warner‘s AOL unit used them to lure fledgling Internet users in the late ’90s; Burger King recently hooked up with MasterCard to offer free meals to frequent card users; and the New York Times Co. now offers 14-day free trials to boost the number of subscribers for the online version of its flagship newspaper.