The reason you YoY here instead of QoQ is simply because you are comparing how the company did compared to this time last year. Q1 is different than Q2, as is Q3, and Q4. Q2 is generally our best quarter because of the holidays, so it'd be unfair to compare Q1, Q3, or Q4 to Q2. Q3 or Q4 I believe is our slowest quarter, so right after Q2 (our best quarter) we start moving into our slow season... If you compared QoQ, that makes us look like we're not doing good when you compare Q2 to Q3, when in reality that is predictably our slow business season.
We had a really good Q3 and Q4 recently and that was easily identified as such by comparing Q3 and Q4 to previous Q3 and Q4. You compare how you're doing by like comparison. So if this Q1 we did 20,000% better than last Q1, that is a meaningful stat, because this Q1 is the same time of the year as last, same season, same outside factors (time of year, holidays, etc.)... It is a like comparison and tells a real story.
That is why you use YoY. It's not so you can use larger inflated numbers. Eventually such large numbers will probably begin to shrink into more normal numbers. It has to be understood that we are a company growing from nothing to something, so at this stage, even a tiny bit of growth is a huge percentage more than you had before... If you made $1 at first, then you make $2, you made 100% more or did 200% the last, though reality is you only made $2... but once you're making millions of dollars, you're probably not often going to double your performance, do eventually the percentage of growth slows down as you reach such levels.
I like that AMFE uses YoY instead of QoQ, it makes more sense and a better comparison... It has nothing to do with the numbers being larger and more "inflated", because they're not... Those are very real numbers...
It's like, you compare how an ice cream store does one summer to the next summer (YoY), because it would come to no surprise they'll have slower business in the winter (QoQ)...
