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BillBranum

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BillBranum

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Thursday, 06/28/2001 12:22:11 AM

Thursday, June 28, 2001 12:22:11 AM

Post# of 15369
Retail vs. Wholesale

Now that SEVU has entered into the realm of supplier (vs. retailer) the revenues received per unit produced will be a lot less than you guys are predicting. The projections most of you are posting are based on $400 per unit. DUH, the “shareholder” price (which anyone can get) is $299, the wholesale price on an unproven product has to yield AT LEAST 50% gross profit to the retailer, so crank your estimates down to $150 per unit, and see how the numbers crunch. Not to mention the “inevitable” costs of reaching all these new accounts.

Bill Branum


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