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Francois+Goelo

06/28/01 2:13 AM

#9786 RE: BillBranum #9783

BB, Wholesale should be between $275 & $300...

for a product retailing in the $499.00 range... It's a lot cheaper to win New Accounts at large retailers than to run a TV Advertising campaign to sell directly and, when obtained, the expense is non-recurring ... In addition, the cost to produce Secureview is believed to be less than $100.00, so the gross Margins are quite Substantial...

Yet, if SEVU produces 2001 Net Earnings in the 10 to 15% range, as a percentage of Revenues, I'll be quite happy...

JMHO, F. Goelo + + +

PS: I hope you bought a bunch in the 20 to 30 cents range and, knowing you, you probably did but don't want to admit it this time around...


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TAfirehawk

06/28/01 8:01 AM

#9789 RE: BillBranum #9783

The big money comes from contracts to direct customers/governments not retailers. Who cares about the retail segment, as you stated, very little money gets back to SEVU. DUH, why do you think they have been working on direct sales instead of getting SecureView into Wal-Mart??!!

Thanks for validating the past 12 months of advertising of SEVU, great support for the company BillBranum. Did you just jump the fence again? I can't tell, it's kinda like watching a tennis match.

JMHO, TAfirehawk