BB, Wholesale should be between $275 & $300...
for a product retailing in the $499.00 range... It's a lot cheaper to win New Accounts at large retailers than to run a TV Advertising campaign to sell directly and, when obtained, the expense is non-recurring ... In addition, the cost to produce Secureview is believed to be less than $100.00, so the gross Margins are quite Substantial...
Yet, if SEVU produces 2001 Net Earnings in the 10 to 15% range, as a percentage of Revenues, I'll be quite happy...
JMHO, F. Goelo + + +
PS: I hope you bought a bunch in the 20 to 30 cents range and, knowing you, you probably did but don't want to admit it this time around...