Iconic Brands Inc (ICNB)

[Captain Jonah]

Just bought Federalist wines at my local supermarket. I have noticed the label before when perusing the racks. I made it a point to buy when I saw their ad run on Fox News Channel. On the rack $20 retail was reduced to $14.99. I would have purchased it anyway. $20 is a retail sweet spot for quality brand wines.

The wines need to find shelf space before ads can be effective at motivating purchase.





Tonight's menu: King Salmon on the Weber-Stephen kettle grill, fired with lump charcoal and mesquite chunks.
Paired with a first edition Bellissima Prosecco DOC Brut.