Friday, October 13, 2017 1:05:41 PM
LIFEAPPS® BRANDS INC. PRESENTS NEW OMNICHANNEL STRATEGY AT THE 2017 MARCUM MICROCAP CONFERENCE
LifeApps Brands Inc. is driving a new strategy of acquiring and creating digital micro brands that distribute and sell physical products across omnichannel distribution. An omnichannel strategy includes targeting sales across traditional brick and mortar stores combined with powerful distribution networks via e-commerce, social media, Amazon and pop up shops. With the explosion of e-commerce and the changing brick and mortar landscape, micro-brands are playing an increasing role in the retail ecosystem. Traditional investors have not adapted to these new shifts in the omnichannel marketplace. LifeApps is looking to capitalize and invest in this new paradigm of micro-brands and leverage its technology platforms to acquire and roll-up micro-brands in different product verticals while creating economies of scale in its infrastructure and technology platforms.
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