If MYDX had released a new product before end of September, I might have considered buying some shares, because it would have signaled a good Q3 coming. However, because they did not, I surmise that is because Q3 will be dismal, and it would be quite damaging to the SP, BUT, BUT, by waiting to release a new product until after the dismal news, then it may overshadow Q3 and slightly lift SP, staving off a major sell-off had a product been released on 9/29, which would have resulted in a huge jump in SP, followed by dismal Q3, then major sell-off. That's the chess match of pinky land.