Pulse Beverage Corp. (fka PLSB)

[gumbie05]

This is the one part I agree with you:
"co don't do RS before maxing out on the OS, vs AS...."

The problem is that EVERY indicator points to (from their own 10Q filings) that PLSB will in fact have to issue shares numbering in the BILLIONS in order to accomplish three objectives:
1) Pay off hard money debt like TCA's (being sold in bits and pieces to Old Main but still totaling over $1.2M dollars)
2) Convert these (Convertible) loans they ALREADY have on the books to the sharks previously mentioned at length!
3) the MAIN reason they're in this predicament to begin with is to simply pay for operations including salaries and fixed over head- not to mention the expenses involved to being a fully reporting public company (est. at least $150K/ year)! And let's not even talk about all these so called "consultants" who are probably getting paid a mix of cash and stock but have brought absolutely NOTHING of value to date (i.e. See share price)!!

The #3 is the BIGGEST issue because there's NO path to becoming EBIDTA positive until they reach critical mass of selling at least 2 million cases a year! The problem is that they're going need to "spend" at least $5M-$7M more dollars just to get there! They've probably already burnt through $3-$4 million since its inception and they've fallen back to $1.5M a year in sales with a heavily indebted balance sheet!
If their brands are worth anything (down the line) which is yet to be determined because the two categories they're in is extremely saturated at the moment...the ONLY real shot they have is to get real "private" investors and to take it private. The new investors will most certainly install their own people including a NEW CEO! The problem for current shareholders is that it would feel more like a "take under" which would feel more like a pre-packaged bankruptcy in which case existing shares would be completely wiped out!

In the meantime this is simply a playing toy to trade it back and forth for $0.001s and perhaps $0.001s! If you're "lucky" you could get a pop to $0.01 but this will NEVER be a real contender in the beverage space without an IMMEDIATE restructuring of board, management and debt!!!
- SMH