Keith Nalepka, VP Sales and Marketing Letter to Shareholders
Shareholders,
I would like to start off by thanking you for the opportunity to move this great product and company forward. I have 15 years of experience getting items into retail, it's a challenge always, but we have a great product. I am confident we can gain acceptance into retail.
The retail targets we have reached out to in my first two weeks number over 100. They consist of all major drug chains and consumer big box stores. There is a process to which the retailers work, is the shelf space plan, or planogram. Most all major chains reset the store shelf once a year, through a 2 month planning process. This means that in most cases, you have one chance a year to gain entry into the store. In this process, they will review everything about the product, the box, the message, label, images, messages, and any indications for usage.
We have had some very positive feedback from major chains and are pushing forward with talks. I feel we have a good starting price point and are crafting retail story board to demonstrate that products sell. The FDA clearance and demonstrated consumer acceptance, provides us with greater scope to talk to more US based retailers, wholesalers and consumers. We have launched a 3-point plan to start with this messaging in the last two weeks. We will also attend the largest retail/vendor meeting, ECRM in January. I am confident we have a great plan of attack for these retailers and I will continue to provide ongoing updates.
Keith Nalepka
