New Coke and Nfl players kneeling during the National Anthem to protest are old and NEW examples of failing Marketing Plans... NFL scripting their newest Marketing Plan should lead to lower revenue and some well payed players might make lower salaries after it's downfall... http://www.usdatacorporation.com/info/2011/08/15-worst-marketing-blunders/ The Nfl adopting their newest Marketing Plan after one lone player started it last year is still a mystery... Play on the field yielding less revenue to the former Nfl powerhouse revenue generation may not be a lower grade... But for many tuning out, will it ever matter again...LJ