I sent Roger an email earlier today after seeing the pictures of the warehouse operation. It's a lot bigger than I thought. I'll attach a copy of my email to Roger. I am also attaching Rogers response. He is so happy with the progress and genuinely grateful for the support and enthusiasm of shareholders. Roger seems like he is busting to share news but also got the impression there is some "fallout" or concern from suppliers and partners that they are getting numerous phone calls, emails, social media, from a few AMFE shareholders trying to verify, or get information. Although the intention is good, based on my experience, things like this could easily upset suppliers/partners and have an adverse effect or, in the worst case, ruin a relationship. I never like to tell anyone what to do or not to do, but I think after you read Roger's response it makes a lot of sense to let the company do its thing and not reach out to these entities. Roger has tried very hard to be as transparent as possible and "blowback" like this could potentially hinder progress going forward in my opinion. Sometimes even the best of intentions have unintended consequences. If anyone is upset with my post, I apologize in advance.
Here is my email to Roger:
Hi, Roger. Hope all is well. I thought the pictures in your Tweet of the warehouse, the huge amount of games, and distribution team was awesome. The amount of inventory waiting to be shipped is pretty incredible. I cannot believe how fast Amfil has progressed this year. Congratulations on all the AMFE successes to date.
Everything looks great and I suspect 2018 is going to be another blockbuster year.
Given the company has grown so quickly, I imagine there must be some growing pains. Having been in the business world my entire career, I can only imagine what it must take to keep the wheels on the ground and successfully navigate the complexities in growing the business.
I know you must be a busy guy and need to address a ton of stuff plus juggling a bunch of balls in the air at the same time.
If you don't mind me asking, are there any major challenges right now such as distribution, shipping orders, publishing games, suppliers, exclusive agreements, warehousing space, etc. There seem to be a lot of moving parts.
As a shareholder, I want to thank you for all your transparency, and leadership in moving AMFE forward.
Go AMFE!!!!
All the best,
Russ
Here is Rogers response: Good evening Russ,
Thank you for reaching out as I know you have been a long supporter of the company and as you know I very much appreciate hearing from you as well as all of our shareholders. We are so happy with the way things are going. We should have an astonishing next 12 months and beyond. All of our teams are moving forward in very large and positive ways.
Sometimes I get a little frustrated because, to be honest, we as a company try to be as transparent as possible. Recently, we have had some kick-back from some of our suppliers and partners because they keep getting so many phone calls and emails and social media contact based off of Amfil shareholders. We are trying to be as transparent as possible but I guess people want to verify? So shareholders bother them. I don't know. But it is not these guys responsibility to deal with our shareholders and sometimes it makes us quite frankly look bad when people keep asking all of our partners if we are in fact in business together, try to relate the two parties or ask for confirmation and to put out social media or press talking about Amfil. I wish people would just leave it to us as a company. I am sure, people mean no harm when they are asking the questions or emailing our partners to talk about Amfil, but it is not helping them or Amfil in the long run.
Anyways I digress, it was very nice to hear from you. I hope you and your family are doing well and stay tuned, we have some very cool things coming out over the next few weeks that I think you will be very happy to hear. I obviously cannot mention yet as always, but I believe you will be happy sir, and thank you for supporting our company.
Have a great rest of your evening Russ.
Roger
I appreciate Roger taking the time to respond. It's clear to me that shareholders should not reach out to suppliers/partners as it may have unintended consequences. I worked for the largest aircraft manufacturer in the world. Every time a multi-billion order was announced for new aircraft, I doubt shareholders would call airlines to confirm or praise the merits of the deal. Same thing here but on a smaller scale. GO AMFE!
AI
