If she was a real CEO, she would have done an asset purchase and taken the "assets" and dumped the many liabilities of this dog through chapter 7.
My guess - Stay at home mom that made some money off a clever toy idea that had a 2 year shelf life. Do it once, you're lucky. Do it twice, you're legit. This is no Steve Jobs that we're dealing with, folks.
Bet someone a cold one that she's a rich mom of one of Ziggy's softball girls. Absolutely no one - I mean no one in their right mind would get involved in this dog at this juncture if they knew anything about business or how to do some simple web research.
Those of you who were scammed had an excuse - She is obviously not in the know. There is no upside here, folks. The train has left the station on the "real" product.
Another prediction - She has no clue about the PR or anything else to do with the stock, as evidenced by the lack of quote in the PR.
Love ya, Zig - You scummer!