Liquidmetal Technologies Inc (LQMT)

[Wizzer16]

Here's a thought, be a manufacturer that produces something that is sold at cost or with minimal profit to get market exposure. Then as your contract mix grows you have those that are substantially profitable and those that are loss leaders. That way at least you then begin to grow the product line to cover some of your COGS and G&A. Eventually your loss leaders are either dropped or modified over time. Not sure if that makes sense.

I at least then have my foot in the door for future business if the product is truely worthy. A sticky/value add product becomes then harder and harder for a customer to move away from. i.e Apple products. how often do large customers flip from one strategy to another, years??

Thoughts