Soupman, Inc. (OTCQB:SOUP), the parent company of the best-tasting soup brand in the world, The Original Soupman, announced that Shaquille O'Neal – already a partner and strategic advisor to the company – will be driving the SoupMobile franchising program as the joint venture partner with the company. In this new role, Mr. O'Neal along with Marcus Crawford of Amongst Elite LLC, formerly with the Original Soupman, will champion the development of the SoupMobile franchisee program.