Verb Technology Company Inc (VERB)

[tedpeele]

The tie-in:

The implications here are big, as this could go way beyond American Idol. Can you imagine us landing a similar deal with Game of Thrones?:

#1:{“We are thinking about ‘Idol’ in a different way,” said Rita Ferro, president of ad sales for Disney/ABC Television Group, in an interview. “It’s really being driven by social involvement and how we can continue the storylines from the show throughout the week.” ABC is pitching advertisers to attach themselves to video related to “Idol” that is distributed digitally on days when the linear show is not on the air.}

#2:{The maneuver suggests TV networks want to use their most popular properties not only to snag traditional 30-second TV ads for soup, soda and smartphones, but also to capture new kinds of commercials that can be beamed to fans armed with mobile screens.}

#3:{“We really want to make sure the right partners are involved” with “Idol,” said Ferro, who suggested ABC will seek ad partners who will consider new ways to reach a “community” around the show through a variety of experiences.}

#4:{"American Idol” has been instrumental in shaping new forms of advertising and media use.}