Verb Technology Company Inc (VERB)

[tedpeele]

ABC/Disney ad sales president said the following in an article a couple of months ago. Who was she talking about? NFUSZ, obviously. From prior post:

source

Best quotes from this article:

#1:{“We are thinking about ‘Idol’ in a different way,” said Rita Ferro, president of ad sales for Disney/ABC Television Group, in an interview. “It’s really being driven by social involvement and how we can continue the storylines from the show throughout the week.” ABC is pitching advertisers to attach themselves to video related to “Idol” that is distributed digitally on days when the linear show is not on the air.}

#2:{The maneuver suggests TV networks want to use their most popular properties not only to snag traditional 30-second TV ads for soup, soda and smartphones, but also to capture new kinds of commercials that can be beamed to fans armed with mobile screens.}

#3:{“We really want to make sure the right partners are involved” with “Idol,” said Ferro, who suggested ABC will seek ad partners who will consider new ways to reach a “community” around the show through a variety of experiences.}

#4:{"American Idol” has been instrumental in shaping new forms of advertising and media use.}

#5: LAST BUT NOT LEAST!!! {Sponsoring “American Idol” likely will not be cheap. In the 2011-2012 TV season, the average cost of a 30-second ad in the Wednesday-night of “American Idol” was a whopping $502,000. As the show got older and ratings began to sag, the barrier to entry got lower: A 30-second spot in the same broadcast in the 2015-2016 season came to just $151,245,} <-- THINK OF THE $$$ THAT WILL COME IN TO NFUSZ JUST BASED OFF OF A PERCENTAGE OF THESE ADVERTISING SALES!!!!!!