Saturday, August 26, 2017 10:37:29 AM
All the things you mentioned are also good things. I simply would like to see them actually go after the police training market in a big way. Go after it methodically and relentlessly and make it a $100mil annual business. Why hasn't anyone from VirTra called on the Minneapolis Police Dept? Why haven't they been in the Madison, WI police dept? There are literally thousands of police departments in this country alone that have not had a sales call or presentation/pitch. I see this sort of thing as a SURE WAY to higher revenue and profits. There systems cost $150k to $300k. Absolute peanuts for a big department. A fully equipped squadcar/suv is now pushing $100k. These should be brutally easy sales to make.
My fear is they do not have the internal "manufacturing/assy" capability to support 50% annual growth or even 30%. That is why I would like to see them hire some sort of proven operations guy rather than a dreamer. And to be fair, perhaps they have added an operations guy or two, we would have no way to know. And I use the word dreamer to simply exaggerate my point.
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