Let's also not forget something very basic: This is a classic American Brand. When people see these cans of soup they smile and laugh and remember all of the funny episodes and characters from Seinfeld. SOUP crashed and burned because of very poor management. IMO the guys at Wealth Colony couldn't stand to see what was happening to a great product, so they took action. I've read that Costco sales are through the roof...they have GOLD here. GOLD. This is very valuable.
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