Piper says video game industry could be '100% digital' in six years or less
Piper Jaffray analyst Michael Olson said comments from video game publishers and others in the industry lead him to the "best guess" that all video game purchases will be digital in about 6 years, or possibly sooner if the market spikes to 100% more quickly after reaching "critical mass" in a few years. Game publishers, including Activision Blizzard (ATVI), Electronic Arts (EA) and Take-Two (TTWO), will benefit from margin expansion as the industry approaches 100% digital, added Olson, who keeps Overweight ratings on all three game makers' shares. Another company often cited as being impacted by the industry's move to digital game downloads is retailer GameStop (GME)
