Iconic Brands Inc (ICNB)

[long_view]

Why I think zero sugar is a winner:

https://www.forbes.com/sites/allenadamson/2016/07/27/how-michelob-ultra-took-a-cue-from-nike-to-overtake-the-competition/#503c6fc91e1a

Yep, it's an article about beer, and a terrible tasting beer at that, but ultra has been absolutely killing it in sales the last three years or so.

There's a market for people who work out hard and also like to play hard, but at the same time, don't want to undo their workout efforts.

The only sugar-free prosecco on the market right now is zero sugar. It's 100 calories per glass vs average of 300 calories per prosecco glass.

Are there issues with icnb stock structure? Sure there are. That's the risk. But, I think the product mitigates the risk.

GLTA