Iconic Brands Inc (ICNB)

[Airair]

the value of Clooney's tequila is important info for coming up with a valuation. both are celebrity endorsed alcohol brands. and sparkling wine is even a hotter sector. the international conglomerates like to buy a brand after distribution is set up around the country and in international markets.

Clooney's deal is a very current example that allows us to see the multiples applied to revenues as a determination of value.

the easiest way to get in on the Sparkling wine boom is to buy an established brand. we have even heard that Prosecco's Glera grapes are tough to come by so it is not easy to start a new Prosecco brand.