CableClix USA Inc (CCLX)

[MOTSUR]

Cableclix USA Inc (OTCMKTS:CCLX) Moves on Without its Founder https://streetregister.com/2017/08/09/cableclix-usa-inc-otcmktscclx-moves-on-without-founder/


We’ve never discussed Cableclix USA Inc (OTCMKTS:CCLX) here on Street Register before today, but an increase in volume after coming off of a recent bottom, along with the nature of the company’s primary business are of interest to us, so we wanted to discuss it those things now. We’ve expressed an interest in the ‘cord-cutting’ movement before, wherein consumers end their relationships with cable providers to opt for a more cutting-edge approach to televised media consumption.

The company describes itself as one that combines big data with artificial intelligence to perfect the personalization of TV content, using both software and hardware-based solutions, but we’re learning that the company has some research which suggests its focus should be placed on the software side of things.

Cableclix USA Inc (OTCMKTS:CCLX) core mission has been to improve the cable-cutting offer whilst gathering key data on viewing habits. CableClix’s research released in Q1 revealed that online viewers were frustrated with key software issues around user experience: too many separate apps, too many choices, and confusing interfaces. CableClix’s app introduces key solutions to solve these pain points, by continuously introducing new content from across a number of providers onto a single platform, based on an intelligent personalization engine. Unlike any other TV software platform, CableClix presents a new machine-learning powered lean-back experience easing users’ discovery of new content.

Cauri Jaye, Chief Product Officer at CableClix, said, “Viewers are savvy users now and demand more from their online TV viewing experience. They’re no longer willing to commit to hardware solutions if the software that comes with it doesn’t meet their needs, or quickly becomes obsolete. CableClix’s focus on software enables us to gain those key user insights from user habits – a core objective of the business – in a far more fluid and adaptable way than hardware could.”

CableClix’s app is already being alpha tested by end users, and will launch first on AppleTV (currently 23 million US users), the most developer and marketing-friendly environment to trial new apps. With the insights gained from this user-group, twinned with the larger number of content partners recruited throughout this soft launch, CableClix will then widen its availability to the larger platforms, including market-dominant Roku (39 million users) and Google Chromecast (37 million users).(Source: PR Newswire)

The pull toward the software side of things must be strong indeed, as it caused a public falling out between the company and its own founder, Mark Bayliss. CableClix’s original business plan was developed in 2013 on the basis of a set top box and the state of the over-the-top (OTT) market at that time, the market and competitors has changed significantly since that time. After conducting independent third-party research beginning in late 2016 and the beginning of 2017, CableClix concluded that its limited resources should be directed toward the development of a product that could function as a stand-alone application capable of running on multiple platforms, and Bayliss would not abide by the decision, which was backed by third-party market research. (Source: PR Newswire)

The thing we’re curious to know, is how quickly the company intends to execute the launch of the software product on AppleTV and then to subsequent platforms. No definitive timeline was given, so we’ll have to keep an eye out for future updates.