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Sunday, 08/06/2017 6:41:08 PM

Sunday, August 06, 2017 6:41:08 PM

Post# of 211609
I had to repost, sums it all up by STEELE .Email response from Rich

Thanks for your e-mail and your support but to be honest I do not think anyone understands or realizes what a herculean effort goes on to make this brand a brand. I work 18+ hour days between the Italian supply side and the US distribution side. I am POSITIVE no one understand what it takes to put a distribution grid in place like I have. We have a National brand here and if people are in for the short haul they picked the wrong company. I have not and NEVER sold one share of stock of ICNB. I have every share I was ever issued. I am all in here and I have put out great news time and time again only to have some people sell on the news. I mean no disrespect but I am here to build a company and return for my shareholders but it will not happen in 8 months. I think everyone knows business 101 it takes some time to build a company and brand like this from scratch.

I think everyone will be pleased over the next few days. I am not one to put out news for the sake of putting out news. I think for the hell of it everyone should read every PR the company has ever put out, ALL things stated were real and they came or will come to fruition.

I am as frustrated as you and everyone else. I am not profiting off any one's back believe me. I think there are those ill intended people that are in for the short term that are making a profit on my back. These shares are moving around the pool, not the company.

I hope you understand.

All the best,

Rich

On Wed, Aug 2, 2017 at 2:52