I hear you. Many are frustrated by the lack of official company info, mistakes and sub-par website. I believe it's coming and patience is paramount.
I found this somewhat ironic, since RO coauthored this book. I find it reassuring that he knows(should know) all this. I hesitant to post this, but people can draw their own conclusions. I am long and think we are in a quiet period waiting for PR that will release very shortly after ticker change.
The book mentioned required PR "quiet" periods when corporate changes are pending but before they become effective. Apparently PRs can get you in trouble if released at the wrong time.
Again PR will come in the days following Finra official name and ticker changes.
Investor relations per our Investor Relations Director's Co-authored book fwiw:
Corporate Updates Sometimes, months go by and very little is released to the public. The reasons are numerous, but you have obligations to the stockholders. After all, you are a public company! An update on corporate developments now and then never hurts anyone with this very important caveat: If the press release had any disclosure not in any prior SEC filing, the “new corporate developments”press release must be filed with the SEC on Form 8-K or you violate Regulation FD described. Developing a habit of continuous corporate branding, or as some call it the “country-club”report, continues to put you and your company’s name in front of the investing public. Updates can highlight developments of the past quarter or past year and may have links to SEC filings, marketing campaigns, or YouTube shows, but still remain subject to the Regulation FD Form 8-K filing requirement discussed above.
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Maximum exposure is the name of the game when it comes to advertising, branding and public relations. With all the outlets available through new media, it would not be a good sign to potential investors or purchasers of your stock if your press releases weren’t available to the largest public audience possible. To be blunt: If you don’t issue press releases about your company, then as a start-up or smaller company trying to build a market for your stock, no one will ever know you exist, let alone buy or sell your company’s stock. Components of a Press Release for the Stock Market The key components of a press release are: ? A relevant headline that states the company’s name and corporate action or event you are publicizing. This headline will grab a trader’s attention, and may even merit a click though by those people who are following hundreds of stocks simultaneously. Don’t forget, attention spans in the market are shorter than the life of a fruit fly. You have to be noticed! ? Ticker symbol and the name of the company with a summary of action in the first sentence or paragraph. The ticker symbol will have a hyperlink to the price of the stock - don’t forget it. A summary will give the reader a reason to read more. ? A quote from management or senior staff. ? Adding further information, such as, “Please visit www.XYZ.com.”This is for the individuals that wish to peal the onion another layer and read more details on the release and company. If it’s an SEC filing, insert the hyperlink to the filing. If it’s to something more interesting like a video or pod cast/ Q& A session, hyperlink to that too! Remember, though, that if this information is not already public, you must file the information with the SEC under Regulation FD as described above before or at the time you do the release. ? Use a safe harbor clause. An example of a safe harbor clause is as set forth below: ...
Investor relations teams must complement the public relations teams and tell the best economic story based on sales and goodwill valuations. Both teams must work in tandem and emphasize the positives while deflecting the negatives. Global events also must be considered. For example, investors will tolerate a slow season due to weather patterns. Likewise, investors can stomach a one-time flood in a foreign country interrupting production of necessary parts for the company’s products. However, there is nothing worse than a failed campaign, product or other problem for a company than being silent. Further, there is nothing worse than hiding by releasing results on a Saturday morning with the hope the negative news will not be noticed. A nonchalant attitude to informing investors sets precedence as to the corporate culture and if not remedied, may erode investor confidence. You must remember that even the best investor relations companies in the world cannot work if they are not given supporting materials. Investor relations companies can only tell the story that is given to them. Investor relations firms can bring peoples’interest to the company, but if there is no material or limited story to the business, then people will lose interest. Here is a list of the type of information an investor relations firm needs to put a solid program in place: ? Credible and up-to-date website with investor relations section; ? Up-to-date information on data feeds; ? Corporate materials describing anything and everything about the company that the company has in its possession; ? History of revenues, profits and losses; ? Stockholder list generated by SEC registered transfer agent; and ? Insider shareholding reports or lists. The most important gift that a company can give its investor relations firm is the time and attention from management needed to develop and implement an effective investor relations program.
