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Re: Airair post# 134814

Friday, 07/21/2017 11:06:58 AM

Friday, July 21, 2017 11:06:58 AM

Post# of 211614
I agree...until we get a year under our belts it's too difficult to say whether the brand will be successful or not...people aren't considering seasonality in the first half of the year where product was only LARGELY available in the North East..Bevmo and Erewhon came on in early June, so only 30 days of sales for Q2...Binnys was announced in Chicago but it wasn't until late Q2 as well that people were saying the could find the product there...Q2 is going to disappoint many because of the logistical issues encountered by Rich...much of this sorted out, I think, as people are starting to product on shelves where PRs previously announced placement...Q3 is gonna be the banger where we will see the expansion starting to take hold