A little something for you Bellissima fans and if you are wondering what Friday Night is (VPGDF), its cannabis related and the stock has just up listed. hiking the pps by .05 cents. Happy drinking folks.
July 21st, 2017
CHRISTIE BRINKLEY’S “BELLISSIMA PROSECCO” GAINING MOMENTUM AND GROWING SALES
Friday Night Inc.’s minority share in the Bellissima Prosecco specialty alcohol brand is delivering results as it expands in markets throughout North America.
Mr. Brayden Sutton, President and CEO of Friday Night Inc., is excited to provide an update on the progress of its minority interest in Bellissima LLC., and its flagship Christie Brinkley “Bellissima Prosecco” line. Bellissima Prosecco is a featured brand in Friday Night’s specialty alcohol product line, which is separate from Friday Night’s medical and recreational cannabis product lines.
“Friday Night represents a lifestyle. As a lifestyle brand, we are focused on our customers wants and desires, helping to create experiences and memories for a lifetime,” said Mr. Sutton. “Bellissima translated to English means “Most Beautiful” and it is fitting that Christie Brinkley’s “Bellissima Prosecco’s” are organic and made in Treviso, Italy with the finest ingredients in three varieties, Brut DOC, Rose and Zero Sugar,” added Mr. Sutton.
Bellissima Prosecco Marketplace Advances
Bellissima Prosecco line is entering the final stage of the formal approval process with the Liquor Control Board of Ontario (LCBO). Once completed this step represents the most significant entry point into the Canadian marketplace.
In February 2017, Bellissima Prosecco began distribution in Chicago and throughout the Midwest with the Brand’s exclusive distributor in Illinois, The Winebow Group.
In April 2017, Bellissima Prosecco marketing expanded to California, Washington and Hawaii.
Bellissima Prosecco is rapidly adding retailers across the country, such as BEVMO and Erewhon Organic Markets in California and Earth Fare Markets with 40 locations in 11 states in addition to being featured at exclusive restaurants such as Buca Di Beppo as of May 2017.
In July 2017, Bellissima Prosecco became available in its first Target store in Kokomo, Indiana, with a goal of expanding to Target’s over 1800 locations.
Market Highlights
In the US, Prosecco sales are growing more than four times as fast as Champagne sales – (Nielsen).
In 2015, 400 million bottles of Prosecco were sold worldwide, compared to 300 million for Champagne – (Nielsen).
In 2016, Prosecco volume worldwide grew by 23%. (Retail Analyst IRI)
The core Prosecco demographic is made up of young, educated women 25-45. Seventy-five percent of all women of drinking age purchased wine in 2015. 79 million Millennial's are now of legal drinking age, representing the fasting growing market segment. In 2015, Millennial’s consumed 159 million cases of wine in the U.S.
Mr. Sutton noted that, “With Christie Brinkley’s powerful social media presence building awareness in concert with targeted digital, social and promotional campaigns, we see tremendous opportunities for significant growth in sales of Bellissima Prosecco throughout North America and Internationally. The Bellissima Prosecco brand aligns fully with Friday Night brand’s fun and memorable lifestyle identity.”
For more information, please contact:
Joe Bleackley
604-674-4756
Joe@FridayNightInc.com
