They don't want to make a real sale in the way that you interpret it. Other cyber security companies are playing a game of ping-pong. They sell it, it doesn't work, they sell it, it's breached, they sell it, it's proven ineffective. They sell it and it always comes back.
Bruce is creating a giant Red Rubber Ball that is dropped vertically and wipes out the entire playing field. Bouncing up and down and wiping out every ping pong ball and every paddle and every hacker on the playing field.
Do you think there isn't a demand for a secure messaging app? Did I hear that right? Why don't you ask every politician, world leader, and corporate mogul if a messaging app that had top-notch security features would be beneficial.