Twitter Inc (TWTR)

[Donotunderstand]

Nowak's negative outlook on advertising contrasts with an optimistic report from boutique equity research firm Cleveland Research that said in late June that advertisers gave their "best relative feedback" in more than two years on Twitter. Shares popped after the report.


Per market theory - the greater the risk one takes - because one is more likely to fail - the greater the potential gain .... if one proves right (lower odds of being right --- mean higher pay off when you are right in such cases)