Sears launches Kenmore Products on Amazon.com
Sears Holdings (SHLD) announced the launch of Kenmore products on Amazon.com (AMZN), as well as the integration of the full line of Kenmore Smart appliances with Amazon Alexa. This marks the broadest distribution of Kenmore, America's most trusted home appliance brand, outside of Sears branded stores and related online retail platforms. Kenmore Smart connected room air conditioners integrated with Alexa are now available on Amazon.com. The distribution on Amazon.com is planned to be expanded to the full line of Kenmore home appliances in all U.S. market segments, with Kenmore, Sears Home Services, and Innovel Solutions providing white-glove service for delivery, installation and extended product protection for a full range of home appliances. Terms of the deal were not disclosed
