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Monday, July 17, 2017 7:36:56 PM
As per an excerpt form the Avangate webpage
Disadvantages
Not everybody has the Alexa toolbar installed, so there might be millions of Web sites that, even if they have a lot of traffic, will not be ranked (or not high enough) by Alexa. It is rather relative.
Many people say that it is inaccurate and that Alexa traffic can be greatly influenced (or "gamed", as some prefer to call it).
Subdomains are not ranked separately, and neither are subpages within a domain. The overall traffic is calculated for the top-level domain only.
Well look at that, LOL looks like it's not really that accurate after all.
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